Το μοτίβο διαμαντιÏν βασίζεται στον ψηφιακÏ χάρτη – αρχική κατάσταση
“Όλοι φορούν κάλτσες, αλλά εσύ φοράς μια δήλωση”
Με αυτό το σύνθημα, η γνωστή μάρκα κάλτσες με το παραδοσιακό μοτίβο αγκύλης χαρακτηρίζει τον κόσμο της μόδας.
Προκειμένου να αυξήσει την αναγνωρισιμότητα της μάρκας των κάλτσες χαρακτήρων στο νεανικό κοινό-στόχο, η Burlington βασίζεται στη συνεργασία. Το αποτέλεσμα: αποτελεσματικό περιεχόμενο και διαφημίσεις υψηλής απόδοσης σε σχετικά κανάλια όπως το Facebook, το Instagram και το TikTok.
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