← Alle Cases Health / Cannabis

CannaZen

10M+ Views, Bundesliga Stadium Ads, Creator Docs

OOH TikTok Instagram YouTube Reddit Performance
10M+
Views
65K+
Patients
Bundesliga
Stadium Ads
5+
Countries (Docs)

Full brand launch for CannaZen — from zero to 65,000+ patients with 10M+ views. OOH, Bundesliga stadium ads, social ads across TikTok, Instagram, Reddit and more. Creator documentaries from USA, Morocco, Jamaica, Netherlands and Spain.

Brand Building from 0 Go-to-Market OOH (Ströer) Bundesliga Stadium Ads Social Ads Performance Ads Creator Content Documentary Production Festival Sponsoring UGC
Die Herausforderung

Was war das Problem?

Launching a cannabis health brand from zero in a newly legalized, heavily regulated market. Advertising restrictions, platform policies, and social stigma made traditional digital marketing nearly impossible. CannaZen needed an unconventional full-channel approach — from stadium ads to Reddit, from TikTok to long-form documentaries — to build national visibility fast.

Unser Ansatz

So haben wir es gelöst

We orchestrated a full brand launch across every channel: OOH (Ströer billboards nationwide), Bundesliga stadium advertising for mass visibility, social ads across TikTok, Instagram, Reddit, and Tinder, performance campaigns, UGC from real patients, and creator-produced documentaries from the USA, Morocco, Jamaica, the Netherlands, and Spain. The "everywhere effect" — consumers encountering the brand from stadium screens to their Reddit feed — created 7+ touchpoints and drove over 10 million views.

1

Bundesliga Stadium Ads

Stadium LED advertising during Bundesliga matches — mass visibility reaching millions of viewers per matchday.

2

Full-Channel Social Ads

Performance ads across TikTok, Instagram, Reddit, Tinder, and more — wherever the target audience spends time.

3

Creator Documentaries

Long-form documentary content from USA, Morocco, Jamaica, Netherlands, and Spain — authentic storytelling with Germany's biggest cannabis creators.

4

OOH + Festival Marketing

Ströer billboard campaigns plus festival sponsoring — the "everywhere effect" that creates 7+ touchpoints per consumer.

Kampagnen-Material

Key Takeaway

Full-channel launch: from Bundesliga stadium ads to Reddit, TikTok, Instagram and creator documentaries across 5 countries. The "everywhere effect" — 7+ touchpoints from OOH to performance ads to long-form content.

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