Eppendorf
2M+ Views, 300K Likes — Lab Goes Viral
International ad management and social media content production for Eppendorf SE — content days at the lab produced multiple viral assets, including a Reel with 2M+ views and 300K likes. Significant budget efficiency gains through targeted audience segmentation.
Was war das Problem?
Marketing lab equipment on Instagram — a platform dominated by lifestyle, fashion, and food content. Eppendorf needed to reach young scientists and lab professionals where they spend their free time, not just in academic journals and trade shows.
So haben wir es gelöst
We created Instagram content that made lab life relatable and aspirational — "day in the life of a scientist" Reels, satisfying pipetting videos, and lab aesthetic content. Three targeted Instagram campaigns reached the science community through hashtags and influencer collaborations with science communicators. The strategy proved that even B2B industrial brands can build engaging social presences by understanding their audience's identity, not just their purchasing needs.
Lab Aesthetic Content
Satisfying pipetting videos, clean lab setups, "day in the life" Reels — making science look aspirational.
Educate, Don't Sell
Educational Reels drive 3x more saves than product showcases. Scientists share knowledge, not ads.
Science Communicator Collabs
Partnered with science communicators who already had credibility in the lab community.
B2B on Instagram
Proof that B2B works on consumer platforms — when the content speaks to real users, not procurement.
Kampagnen-Material
B2B on Instagram: authentic lab content days produce assets that outperform polished corporate posts. One viral Reel can reach more than a year of standard content.
Ähnliche Cases
Ihr nächster Case Study
Die nächste Erfolgsgeschichte könnte Ihre sein.
Jetzt Projekt starten →Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.