FALKE x Haribo — when two iconic German brands collide. A 3-year creative partnership combining 125 years of premium craftsmanship with the world's most playful candy brand. Sold-out collections, 12+ shoots, 3D effects and UGC that made heritage fashion feel fresh.
Was war das Problem?
Two legendary German brands, one impossible brief: make premium socks go viral. FALKE — 125 years of understated luxury — needed to reach Gen Z and Millennials who discover brands through content, not catalogs. The answer was Haribo — universally loved, instantly recognizable, endlessly playful. The challenge: fuse heritage craftsmanship with candy-colored joy without cheapening either brand.
So haben wir es gelöst
The FALKE x Haribo collaboration became a 3-year creative partnership built on contrast: premium meets playful, heritage meets pop culture. We produced 12+ professional shoots with 3 models per session — families, kids, young adults — all wearing Haribo-themed FALKE collections. 3D effects brought gummy bears to life around the products. UGC creators added street credibility. Performance ads and email marketing closed the loop. Every single collection sold out.
FALKE x Haribo: Dream Collab
Two of Germany's most iconic brands in one collection — 125 years of craftsmanship meets the world's favorite gummy bears. A crossover that generated content neither brand could have created alone.
12+ Shoots, 3 Models Each
Families, kids, fashion-forward adults — every shoot captured a different facet of the collab. Premium production quality that matched both brands' standards.
3D Gummy Bear Effects
Digital 3D Haribo gummy bears dancing around FALKE products — scroll-stopping social content that blended candy-colored fun with fashion credibility.
Sold-Out Performance Funnel
From 3D teasers to UGC hype to targeted ads to email drops — every collection sold out. Three years running. The collab that kept delivering.
Kampagnen-Material
Two heritage brands, one explosive collab: FALKE's 125-year craftsmanship meets Haribo's universal joy. The crossover generated content that neither brand could have created alone — and sold out every collection.
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