Regional brand awareness campaign for Hela in France — focus on building supermarket presence and regional strength. Year 1 with 20+ creators, year 2 expanded with star chef giveaway and collaborative collab posts.
Was war das Problem?
Scaling brand awareness beyond Germany with a product that's culturally very German. Hela wanted to reach consumers across Europe through 50 influencers — making curry ketchup and German food culture aspirational for international audiences.
So haben wir es gelöst
We coordinated a pan-European influencer campaign with 50 creators across multiple countries — each producing localized content around Hela products. The strategy adapted the German curry ketchup story for different food cultures: BBQ content for UK audiences, cooking hacks for Italian foodies, and recipe integrations for Scandinavian home cooks. Micro-influencers in the 10-50K follower range delivered 3x better ROI than macro-influencers.
Kampagnen-Material
FMCG regional strategy: build supermarket awareness through local creators who shoppers actually trust. Year 2 collab with star chef added credibility and cross-audience reach.
Ähnliche Cases
Ihr nächster Case Study
Die nächste Erfolgsgeschichte könnte Ihre sein.
Jetzt Projekt starten →Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.