Multi-country social media management for 5 sub-brands (BRAVO, HAPPY DAY, JUICE BAR, MYTEA) across 13 countries — partnership extended.
Was war das Problem?
Managing social media for 5 distinct sub-brands across 13 countries — each market with different taste preferences, cultural nuances, and platform usage patterns. The challenge: creating scalable yet locally relevant content without a team of 50.
So haben wir es gelöst
We implemented a hub-and-spoke content model: centralized strategy and asset production, localized execution per market. Performance consulting ensured each country optimized ad spend to local benchmarks. Email marketing added a direct retention channel. The partnership was extended based on consistent multi-market performance improvements.
Hub-and-Spoke Model
Centralized strategy and asset production, localized execution per market — scalable content for 13 countries.
5 Sub-Brand Management
BRAVO, HAPPY DAY, JUICE BAR, MYTEA and more — each with tailored content for local market preferences.
Performance Consulting
Country-level ad spend optimization against local benchmarks — every market hitting its own KPIs.
Email Retention Channel
Direct email marketing added as a retention layer — building loyalty beyond social media algorithms.
Kampagnen-Material
Multi-country campaigns need local content managers, not just translated posts. Cultural context matters more than language.
Ähnliche Cases
Ihr nächster Case Study
Die nächste Erfolgsgeschichte könnte Ihre sein.
Jetzt Projekt starten →Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.