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Rexin

DIY Content for Building Materials E-Commerce

YouTube Shorts TikTok Instagram Reels
3
Shorts Produced
DIY
Content Focus
50+
Years in Business
E-Com
Channel

YouTube Shorts content production for Rexin — Germany's leading online retailer for terrace roofs, carports and polycarbonate sheets. Authentic DIY content showcasing product quality and easy installation.

UGC Content YouTube Shorts Production Social Media Content Product Showcasing DIY Tutorial Content
Die Herausforderung

Was war das Problem?

Building materials are traditionally low-engagement products on social media. Rexin needed to make terrace roofs and polycarbonate sheets visually compelling for a digital audience — transforming technical DIY products into aspirational home improvement content that drives organic reach and product discovery on YouTube and TikTok.

Unser Ansatz

So haben wir es gelöst

We produced authentic YouTube Shorts showcasing Rexin products in real-world installations — from terrace roof assemblies to polycarbonate applications. Short-form vertical video optimized for YouTube Shorts and TikTok discovery, focusing on the satisfying transformation from raw materials to finished outdoor living spaces.

Kampagnen-Material

Key Takeaway

Building materials e-commerce thrives on visual proof. Short-form video showing real installations converts better than product photos — customers need to see how easy assembly actually is.

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