TikTok and Reels ad campaign achieving €0.06 CPC and 750K+ Reels views — UGC content generated 2x more clicks than brand creatives.
Was war das Problem?
Wacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content thrives. The challenge: demonstrating a technical product's value in under 30 seconds to an audience used to swipe-fast content consumption.
So haben wir es gelöst
We combined brand-produced ads with UGC creator content — and the data was clear: UGC generated 2x more clicks than brand creatives. TikTok ads achieved €0.06 CPC (an exceptional rate for tech products), while Instagram Reels delivered 750K+ views. The strategy: show artists creating, not the product sitting on a desk.
UGC vs Brand Testing
Head-to-head testing proved UGC generates 2x more clicks than brand creatives — data-driven creative decisions.
€0.06 CPC on TikTok
Exceptional cost-per-click for tech products, achieved by showing artists creating — not product shots on desks.
Creator-First Approach
Digital artists demonstrating Wacom in their creative workflow — authentic use cases that resonate with aspiring creatives.
Cross-Platform Performance
TikTok for discovery at unbeatable CPCs, Instagram Reels for 750K+ views — two platforms, one creative strategy.
Kampagnen-Material
UGC ads consistently outperform brand-produced content by 2x on click-through rate. Let creators sell your product.
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