Υψηλότερη ποιότητα, δεξιοτεχνία και καινοτομία. Αυτές είναι οι βασικές αξίες που χαρακτηρίζουν την ιστορία της εταιρείας Falke εδώ και 125 χρόνια.
Ο δημοφιλής κατασκευαστής καλτσών και κάλτσες ήθελε να συνοδεύει τους πελάτες του σε κάθε βήμα στα μέσα κοινωνικής δικτύωσης με εντυπωσιακές διαφημίσεις επιδόσεων. Διάφορα περιεχόμενα δοκιμάστηκαν μεταξύ τους σε πολυάριθμες δοκιμές διαχωρισμού, προκειμένου να επιτευχθεί η βέλτιστη προσέγγιση της ομάδας-στόχου και έτσι να προωθηθεί η διεθνής κλιμάκωση.
Το αποτέλεσμα: πολυάριθμες μετατροπές και πωλήσεις προϊόντων.
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